Getting through this slump
It’s been a very trying time in the world of the world of Doublejump. Not only did we have to contend with a rocky launch of our brand new, redesigned web site, but we also had to deal with two of our writing staff leaving, one moving into a more feature-oriented position, and one going on a hiatus.
While I am grateful for still having the site up and running, the lack of growth in our readership has dampened our spirits. I mean, we have been working our asses off for the past two years, and we have been producing content that surpasses the likes of those considered to be the best in our field. How long must we wait for more people to recognise and reap the benefits of our content?
Right now, we are working to build our staff once again, which should give both Jake and I enough time to work on original content such as features and reviews. News will still remain a priority, but it is ephemeral, and that means that people are less likely to look up previous events unless it is something significant like when Microsoft reversed its controversial Xbox One policies, or when Sony delivered a knockout blow with its E3 2013 press conference.
Not only is original content also more likely to revisited, but it is also more likely to make it through the brutal approval processes of aggregation sites such as reddit and N4G. Love them or hate them, these aggregators can provide a site with thousands of new visitors who could be converted into regular readers. More visitors means more money; or in our case, some money.
Even though we have been at it for a while now, we are still far away from being a “success”. Maybe we just need that big break, and I hope we get it sooner rather than later.